Optimize With Data

by Kristian Krogh Bang

I'm a technical marketer specializing in tracking, analytics, and automations.

I implement customized tracking setups that bypass the most complex tracking challenges. Say goodbye to the frustrations of iOS 14, the phaseout of third-party cookies, browser limitations, ad-blockers and unreliable data.

Speciliaties

Tracking

Tracking is crucial for sending high-quality signals to ad algorithms, enabling superior targeting, enhanced campaign optimization, and a clear understanding of ad performance, all while respecting user consent and providing a solid foundation for your marketing decisions.

Analytics

Transform your data into clear, actionable insights with analytics tools like GA4, Piwik, and Matomo. Reporting of critical website performance, traffic patterns, and user behavior (like funnel and path analysis) reveals not just what happened but why.

Automation

Elevate your operational efficiency by streamlining marketing and data processes through intelligent automation. Smart solutions for tracking, data workflows, and personalized communication not only free up valuable resources and minimize errors, but also help map, manage, and automate key interactions throughout the entire customer journey.

Make the Algorithm Your Company's A-Player

Let's be honest, the most underrated part of your marketing setup is tracking, even though it is the most important element of your entire marketing performance.

The more data you can feed to the algorithm, the better results it can deliver to your company.

Some brands I've worked with

My Tracking Success Stories

"I worked with Kristian from OptimizeWithData to set up a full server-side tracking setup for our website, which is far more complex than a typical e-commerce solution. From the start, there were a number of technical challenges that emerged due to our unique setup, but Kristian solved them quickly and efficiently. One of our requirements was that the entire solution is 100% cookie-compliant, which was crucial for us. Kristian's combination of deep technical knowledge and ability to handle unforeseen issues in record time has helped provide us with a great solution. I highly recommend him to any company that needs a reliable and advanced tracking solution."

Mikkel Stylsvig
Altid Energi

"We have worked with Kristian on multiple cases. To be honest I, as an agency owner, was a bit skeptical about how much effect the Conversions API + proper tracking would actually have when we initially talked with Kristian. But I would say it has a huge effect after using it on multiple cases. Especially in edge cases, where it's not regular ecom conversions, but with more complexity like coaching and info-product businesses. It is obvious to us, that Meta is optimizing much better algorithm-wise when we are giving it more data + it is a lot easier to optimize those ads when we have the correct conversion data in the Ads Manager, all the best about Kristian and the service - it works!"

Jeppe Oestergaard Hansen
eastweb.ae

"We've been very satisfied with the work Kristian has delivered. We were referred by our agency, who recommended him for his expertise, and he has fully lived up to those expectations. The project involved ensuring that our tracking worked seamlessly across all platforms, including server-side tracking where possible. Kristian handled this task efficiently and precisely. He provided a thorough report, including a detailed Loom video where he demonstrated the system, tested the tracking, and showed us exactly how everything works. We're impressed with his professionalism and would gladly recommend him to others."

Morten Nielsen
Cosmo Laser

"If you want to make great decisions, you need great data to base them on, and that is exactly what Kristian delivers. I've been working with OWD on multiple cases, and it has been a pleasure every time. Kristian is extremely competent when it comes to tracking, and on top of that, he is also a great guy to work with. My warmest recommendations."

Asbjørn Kirkegaard
Raymondo

"Working with Kristian has been an absolute win for us and our client. He helped set up a much better tracking system for one of our lead gen clients, and the difference has been amazing. The Meta Pixel is now getting way more accurate data to work with, and within just four weeks, we've already seen greater results from ads. Kristian really knows his stuff when it comes to tracking. If you want to scale your campaigns and ensure your tracking is on point, I can’t recommend him enough. He’s made a significant impact for us."

Mads Rise
NextGen Digital

"We have worked with Kristian and Optimize With Data on various occasions and we have always been met with extreme professionalism. The results that we have generated for our clients, because of Kristian's work have also been very noticeable. We find that most businesses don’t have a clue about how their tracking actually hinders their Paid ads performance; and since partnering up with Kristian, this part has just played like a symphony. It has been worth every penny - and to say the least, Kristian, is a fantastic guy to work with. Punctual. Communicative. Proffesional. Efficient. Operates with urgency. The list goes on. You can comfortably partner up with Kristian, and know that your investment is a positive one."

Emil Olesen
Profida

“Upon our agency’s recommendation, we partnered with Kristian from Optimize With Data to enhance our e-commerce tracking on Mystore CMS platform. Our goal was to achieve better tracking and attribution across Meta, Google Ads, Google Analytics, Snapchat, Klaviyo, and TikTok. Kristian’s seamless collaboration with our developer team and agency led to immediate improvements in tracking accuracy and attribution. This resulted in a significant reduction in CPA and nearly 100% accurate tracking in Google Analytics. We highly recommend Optimize With Data for their expertise, professionalism, and fast turnaround.”

Jann Anders Nystedt
Robotutstyr

"We had a broken server-side setup in Stape and Google Tag Manager after a previous agency had messed things up. In addition, we needed custom tracking for a subscription model. Kristian delivered a flawless solution, got everything up and running again and completed the project to perfection. He was always available, reacted quickly to challenges and solved problems with a few hours notice. With his help, we saved about 30% of our data from ITP and cookie blockers, giving us much more accurate data and making our marketing channels reliable again. If you need a great tracking specialist who can solve complex problems and deliver results, I highly recommend Kristian and Optimize with Data."

Asbjørn Thomsen
Curvo

"Kristian is down-to-earth and helpful - both professionally and personally. At the same time, he is sharp and extremely solution-oriented, which is exactly what you need when it comes to an effective tracking setup - regardless of the complexity of the case. We have used Kristian internally on several projects and have always gotten our investment back many times over. And at the end of the day, that's what you should focus on as a business owner. The fact that he is also empathetic, pleasant, and a good person is just an extra plus. A huge recommendation from here to anyone looking for a reliable tracking expert."

Tobias Johanneson
Thempus

"We run a surgical clinic and use 'GECKO' as our booking system, which unfortunately makes it quite difficult to track inquiries back to our marketing activities. This limitation created challenges in understanding what channels are truly driving new patient leads. Kristian from Optimize With Data has been instrumental in solving this issue. He managed to set up a tracking solution that not only connected our bookings more accurately to the correct marketing sources but also gave us access to a wider range of parameters to measure and optimize performance across platforms. Thanks to Kristian’s expertise, we now have much better visibility into our marketing funnel and can make better data-driven decisions. We highly recommend him to any business looking to improve tracking, attribution, and overall marketing insights."

Filipe De Medeiros
Warberg Klinikken

“Highly technical and result driven, Kristian is an expert at tracking! We had a difficult tracking situation on our e-commerce using various tools and flows. Kristian was not only able to sort everything out, but also offered creative solutions to improve the result of his work. We would recommend Optimize With Data with our eyes closed - the best we found.”

Alexandre Lang-Willar
Pawy

"Optimize With Data’s professional approach, focus on data, tracking, and measurable results have made them an invaluable partner for All Media."

Patrick Frey
CPH Adworks

“The perfect partner for Valoris. Quite quickly, Kristian grasps needs, level of communication, prerequisites, etc., and contributes with valuable knowledge and input. This means that Valoris experiences Kristian thinking on behalf of Valoris beyond the guidelines and tasks given to Kristian and Optimize With Data. A huge difference!”

Søren Rylov
Valoris

“We faced significant challenges with iframe tracking for our third-party booking system integrated into our Shopify store, which disrupted our ability to track conversions accurately. Kristian’s technical expertise and proactive communication helped us implement an effective tracking solution. This has been crucial for our digital marketing strategy, allowing us to attribute conversions accurately, gain detailed insights into customer behavior, and ultimately, optimize our marketing efforts for better performance. The collaboration has been invaluable, and we highly recommend Kristian and the team!”

Nikolai Dobson
Innercise

"I've worked with Kristian on several projects, and after more than six years in the service industry, leading an agency with seven employees and managing over 100 clients, I can say that Kristian is one of the most reliable professionals I've encountered. His expertise in tracking is exceptional, but what really stands out to me is his straightforward approach and dependability. Kristian is quick to respond, excellent at getting teams aligned, and keeps projects moving without any unnecessary delays. If you're looking for someone who knows tracking inside out and follows through on every commitment, Kristian is the person you want. Working with him has been a solid experience, and I highly recommend him to anyone in need of his skills."

Arnel Bukva
LoudFace

"The absolute best service in the industry when it comes to setting up and maintaining tracking. We have worked with Kristian on several cases where he has set up server-side tracking for us on both Google Ads and Meta. The tracking works 110%. Kristian has subsequently been good at checking up for us if there have been updates on the site or other problems, to ensure the tracking is following along. If you are looking for a reliable and competent partner for tracking, we can only give our warmest recommendations to Kristian from Optimize With Data."

Malthe Weibeck Thomsen
Oaksmond

“As the founder of Francis Marketing, I have always been committed to delivering top-tier digital marketing solutions to our clients. When it comes to maximizing our tracking and performance, we trust no one but Kristian and Optimize With Data. Their expertise and dedication are unmatched. If you’re not working with them, you’re missing out on a critical advantage. Fixing your clients’ tracking setup is an investment in the success of your marketing efforts. It’s not a cost.”

Eisho Dalil
Profit By Francis

"I recently had the pleasure of working with Kristian and his team Optimize With Data, whom I discovered while searching for help with tracking solutions for our webshop. From our very first interaction, I was impressed by Kristian’s competence and decisiveness. Despite the initial challenge of language barriers, as I am based in Italy and Kristian in Denmark, we quickly aligned our goals and established a clear path forward. Kristian’s expertise and problem-solving approach make him and his team an excellent choice for any business owner seeking reliable and professional tracking solutions for their digital marketing efforts. I highly recommend Optimize With Data to anyone in need of such specialized expertise. Thank you once again, Kristian, for your outstanding support and dedication."

Marco Grimaldi
Expresscalzature